Oval example
140 ÷ 100 = 1.40. The sides turn inward just below the widest points. The lower half tapers gradually to a rounded tip.
Both outlines can have rounded chins. Start at the cheeks and trace down. An oval sketch narrows in a continuous curve. An oblong sketch stays near its full width farther down before it turns toward the chin.
These drawings share a scale. Compare the length of the sides between the cheek dots and the start of the lower curve.
140 ÷ 100 = 1.40. The sides turn inward just below the widest points. The lower half tapers gradually to a rounded tip.
174 ÷ 100 = 1.74. The sides run nearly parallel for longer. Even with a similar cheek width and rounded chin, the extra vertical distance changes the silhouette.
These ratios describe the two illustrations. Faces fall between sketches, and there is no universal ratio that separates the two labels.
Try two frames of similar width with different lens depths. The deeper lens covers more of the cheek area. Note which one sits comfortably when you smile and which outline you prefer above the cheek. You can make that choice even with a close face-shape result.